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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.
Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”
Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.
How about “it’s complicated”? It certainly doesn’t steal art and it certainly does lower the need for humans to create art.
Honestly the need for art has nothing to do with the urge to create art. People will create art no matter what and capitalism treats them like shit for it but that;s a totally different argument