Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

GPT summarize:

Mozilla’s latest update on Privacy-Preserving Attribution (PPA) discusses its testing phase in Firefox, focusing on privacy in digital advertising. The prototype allows aggregated ad measurement without revealing individual user data, using cryptographic techniques and partnerships with entities like ISRG and Fastly. PPA aligns with privacy laws like GDPR and is being tested in controlled environments, such as ads for Mozilla VPN on the Mozilla Developer Network (MDN). Mozilla aims to refine PPA through feedback and expand testing while ensuring transparency and collaboration.

  • @[email protected]English
    1•3 months ago

    I wonder if this is something that will help bring Firefox usage numbers up to what they should be. Since so many Firefox users are privacy focused and resist fingerprinting, a lot of users don’t show up in usage numbers. Maybe there aren’t enough of them to make a difference, I don’t know. Thus is the only non-nefarious usage I could think up.