• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • @Donkter
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    234 months ago

    Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.

    • @solrize
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      54 months ago

      Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I’d be impressed if I saw that. Unlike with the Peliton.

        • @solrize
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          54 months ago

          Cinelli is a much more prestigious brand than Peloton, heh.

            • @solrize
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              24 months ago

              Yeah I guess I’m showing my age. Still though, there must have been other fancy bikes after I got out of highschool.

    • @saltesc
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      14 months ago

      Jokes on them, I think lowly of people with exercise bikes. I’m on a level of pretentious they can’t reach.