"Completely ridiculous."
  • Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • @[email protected]English
    59•3 months ago

    Company: we’re limping, how can we recover and pick up the pace?

    CEO: How about we shot ourselves on the foot?

    Company: die

    CEO: Why would customer do this to us?