Peta has urged the paint manufacturer Farrow & Ball to rename colours that “normalise exploiting animals”.

Citing the colours Dead Salmon, Smoked Trout and Potted Shrimp, Peta said in a letter to Farrow & Ball’s colour curator that “renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers”.

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The letter also states that the colours Au Lait and Skimmed Milk White normalise the exploitation of cows, who on dairy farms are taken from their mothers within 36 hours of birth.

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Crediting Farrow & Ball for having a range that is entirely cruelty-free and mostly vegan, Taylor said that making these changes would “make the range even more inclusive”.