• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • @barsquid
    link
    English
    42 months ago

    If more people were like you we wouldn’t have such shitty companies. They’d still be thirsty for every last penny but they’d know they cannot get away with it.

    • @Animated_beans
      link
      English
      3
      edit-2
      2 months ago

      I think it is the opposite. Because everyone knows they don’t need the subscription, right or wrong Peloton needs to make up for subscriptions losses by introducing these one-time fees.

      • @[email protected]
        link
        fedilink
        English
        12 months ago

        So, you mean the proper response to the failure of a shitty business model is to introduce a worse business model?