Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad that uses her personal experience, growing up in rental housing while her mother had saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message carries weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the past 12 months, compared to overall inflation being 2.9%, according to the Bureau of Labor Statistics.

“Vice President Harris knows we need to do more to address our housing crisis, that’s why she has a plan to end the housing shortage” and will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs,” said Dan Kanninen, the campaign’s battleground states director.

  • @AA5B
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    22 months ago

    I live in a small city outside a major city. I do not know what Harris plans but I have hope for a recent state law encouraging multi-family housing near transit. We do have a train station at the center of town that’s also a bus hub and a great walkable area with shops and restaurants. We already have larger condo and apartment buildings here, and more of those are our best hope to affordability. While those new places won’t be affordable, all the surrounding older three deckers should drop in price, with increased supply

    • @distantsounds
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      2 months ago

      Going from suburban to urban was a major quality of life upgrade for me. It still blows my mind how much safer cycling is in the city than in suburbia. I’m hoping the 15min city idea gains momentum because it’s such a better use of space. Transit and micromobility initiatives would be a great thing to hear more about from Harris.

      • @AA5B
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        2 months ago

        Yeah, just this past weekend I was driving to a different town out in suburbia and got caught behind an emergency response. While I couldn’t take time to look, given all the action, it surely looked like someone hit a cyclist.

        The road in question gets quite a few cyclists, especially that day and I can see how it would be a good ride. However it winds through the woods with a lot of turns and reduced visibility distance; traffic is heavy as a major route through suburbia; it has no obvious protected lane nor even a shoulder.