Borderlands CEO says his hopes on Epic Store were 'overly optimistic or misplaced'
www.tweaktown.com
Gearbox CEO Randy Pitchford discusses his thoughts about the Epic Games Store and the years-old exclusivity deal for Borderlands 3 to skip Steam on PC.

I’m genuinely shocked how much Epic poured into the store and it still lacks so much basic features. Sorting games is still extremely barebones, store is filled with NFT/crypto garbage, the store still looks like a college student’s first front-end project, and last time I used the launcher to pick up free games (last year), it was still slow as hell. What were they doing in the past 5 years aside from dropping millions on exclusivity deals?

Epic is going to have to prioritize the store and try some new initiatives while also doubling down on earning pivotal exclusives if it is going to have a chance. I also hope other viable competitors arrive.

  • 𝙲𝚑𝚊𝚒𝚛𝚖𝚊𝚗 𝙼𝚎𝚘𝚠English
    29•2 months ago

    It’s slightly cheaper for developers to put their games on there. But that sucks as a business model, because game prices aren’t any lower so for the end user it doesn’t matter. And on features, Epic just loses every matchup against Steam.

    • @TankovayaDiviziyaEnglish
      6•2 months ago

      Hmm… that’s fair but it seems that Epic even forgot to think of end users-- the gamers-- in that regard before trying to compete with Steam. They prioritised devs first over the actually most important stakeholder.

    • CethinEnglish
      -9•2 months ago

      Specifically, if they’re also wanting to be on Steam (the largest marketplace by far, so you need to be there) your game can’t be cheaper anywhere else. It’s a little fucked up that Steam can wield their power like that, but they essentially have a monopoly so they can.

      • @CookieOfFortuneEnglish
        11•2 months ago

        That’s only true if you’re selling steam keys. Eg you are using Valve’s infrastructure. And they don’t even require the 30% cut in this case. If you sold the game using another infrastructure then you can price it how you want.

      • 𝙲𝚑𝚊𝚒𝚛𝚖𝚊𝚗 𝙼𝚎𝚘𝚠English
        6•2 months ago

        Sure, but even Epic exclusives aren’t any cheaper than the games on Steam. These savings directly go to the game developer/publisher, not the consumer. This means there’s no incentive for the consumer to switch to Epic other than exclusive games, which is a pretty poor reason to switch away from a well-established platform.