“The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.”

  • @[email protected]
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    84 months ago

    At least it’s a relatively minor change, they won’t lose 155 years of brand recognition.

    • @[email protected]
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      34 months ago

      Right I thought they were dropping the name which would be stupid, but they’re just removing the “soup”.

      • @Etterra
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        14 months ago

        Well it was either drop the word soup completely, or put it in quotes on the label.