While there’s nothing inherently wrong with this, the current state of the social media meta is to purposefully stir up drama and ragebait for clicks. Now aside from just impressions and clout, people will have an actual monetary incentive to do so.
It kinda makes the idiom “any publicity is good publicity” true in a sense.
Maybe this can be considered motive for future cases of extremists on the platform encouraging their communities to commit atrocities.