It sounds like it is response to a very specific social environment; I don’t know how effective it is within that environment but I wish them the best of luck.
I do think in particular the switch they are trying to make in public consciousness from referring to women as “unmarried” towards referring to them as “single” is an important switch, though, as it fights the framing if marriage as default.
It sounds like it is response to a very specific social environment; I don’t know how effective it is within that environment but I wish them the best of luck.
I do think in particular the switch they are trying to make in public consciousness from referring to women as “unmarried” towards referring to them as “single” is an important switch, though, as it fights the framing if marriage as default.