I wanted to get printer photo paper for my printer, a Canon. I went to Walmart, They had nothing. Went to Target, they had one pack of photo paper and it was crazy expensive, so I went to micro center. That one was just as expensive. So finally I went back to Amazon, which I was trying to avoid, and saw the price 25 to 40% lower than anywhere I had been. Literally everything that I was looking for, I could find within seconds. Not even Best buy has even close to the amount of inventory or variety, even when you’re shopping online…
Therefore, I think Amazon has a literal monopoly in the tech industry right now, you’re literally forced to buy from them, because unless you have the money and financial fortitude to protest with your wallet, you’re going to be buying from them. There’s no other choice. They have so aggressively and dominantly taken over the supply chain market that no other tech company can currently compete with them in any aspect at all. You will be paying 40 to 50% more on everything by cutting out Amazon, and no one has the money for that anymore unless you’re upper middle class or above
AWS generates more than 50% of Amazon’s profit. Their retail side is peanuts, by comparison.
The retail side of their operations serves as basically a really big customer of AWS services.
The retail side is also just a huge ad for Amazon as a company. It’s what everyday consumers know even if it doesn’t provide a huge amount of profit. It creates name recognition.