That’s kind of a weird argument. I always took “shoe-horned” to imply that it is pressed into something by force where it doesn’t quite fit. So, in my mind just because something is intentional doesn’t mean it is shoe-horned.

Creative works always come from the authors lived experiences. The reason why we often find representation of minorities missing in media, is because these minorities don’t get to work on them. If there would be more diverse teams working on something we would naturally see more of their diverse experiences represented.

However, for this to be the case a lot would have to change in our society. It is way easier to just keep things more or less as they were and let people without minority experiences write and add minority characters. These, in turn, feel off, feel shoe-horned in, because they aren’t based off of lived experiences. They are just there to check a box.

Conversely, the reason why it feels like we used to have better (though less) diverse representations in media is because these actually came from people who had these experiences.