Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.
Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.
But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.
The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.
The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.
Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.
To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.
One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.
There are actually numeric codes to the Walmart prices iirc. It’s not white supremacist nonsense or anything inherently political though. It was Something like ending in 66 cents means that’s the last price cut vs 88 means there’s like 1 or 2 more planned discounts or something.