The bottom of the page there is a countdown that will expire at midnight Eastern standard Time tonight.

This company claims to be in Boston. They’ve received federal grants. I’ve done a small amount of digging, but it would be entirely within valves resources to set up such a company. They have a LinkedIn, but it doesn’t really seem like anyone really works there? It seems like a viral marketing campaign.

There was a Reddit thread. A while back. Some people noticed classes in the HTML that referenced other half-lifey things. But, some people in that thread shut it down as nothing out of the ordinary.

Then, there have been recent leaks with regard to a new game being developed. Someone found a resume suggesting that a person had done voice-over work for an unreleased project with Valve in 2023.

There was also a leak of some files with .hlx file types, and I guess prior to the half-life alyx release some .hla files leaked.

In the .hlx file leak, I guess there was found references to things like the EV suit.

Here’s a YouTube video that touches on all of this.

  • @[email protected]
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    210 hours ago

    It’s definitely a marketing campaign. The logo is literally the Black Mesa logo, and it has a picture of a headcrab on a scientist. I guess the team is releasing a new campaign or something.

    • @EndlessApollo
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      19 hours ago

      This site is actually for a real company that has the same name and logo, but yea there’s some fun stuff going on here that I wanna see figured out

      • @[email protected]
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        48 hours ago

        the same name and logo

        That’s how you know it’s not real. Valve owns the rights to the logo, especially when combined with the name Black Mesa.

        • @dustyData
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          7 hours ago

          Yeah, who would go to the internet and infringe copyright and trademark laws? That has never happened before.

          /s

          But for real. It’s a viral campaign for something but definitely not for a video game. Look at deadlock, that’s how valve does marketing now. They don’t even need ads or webpages anymore.

      • @foggyOP
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        28 hours ago

        Says them?

        Their address is a house.