Clearly, Google is serious about trying to oust ad blockers from its browser, or at least those extensions with fuller (V2) levels of functionality. One of the crucial twists with V3 is that it prevents the use of remotely hosted code – as a security measure – but this also means ad blockers can’t update their filter lists without going through Google’s review process. What does that mean? Way slower updates for said filters, which hampers the ability of the ad-blocking extension to keep up with the necessary changes to stay effective.

(This isn’t just about browsers, either, as the war on advert dodgers extends to YouTube, too, as we’ve seen in recent months).

At any rate, Google is playing with fire here somewhat – or Firefox, perhaps we should say – as this may be the shove some folks need to get them considering another of the best web browsers out there aside from Chrome. Mozilla, the maker of Firefox, has vowed to maintain support for V2 extensions, while introducing support for V3 alongside to give folks a choice (now there’s a radical idea).

  • @PunchingWood
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    2 months ago

    Well, looks like then I might have to start shutting down my use of Chrome.

    I used to be fine with adverts, not a big deal. Until they became insanely intrusive. Noticed that YouTube recently stopped to even show the countdown to skip or the length of the actual ad on some devices/apps, so it’s always guesswork when you can actually skip or how long it would run after the skip becomes available. And the amount of ads going in videos is getting disgusting as well, I know it’s partly up to the creators, but fucking hell I often get ads like not even a minute into the video already, often running longer than the time I’ve spent actually watching the video.