Toyota Motor Corp., will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.

The Japanese carmaker told employees it will also end participation in notable rankings by LGBTQ advocacy group the Human Rights Campaign and other corporate culture surveys. The company will “narrow our community activities to align with STEM education and workforce readiness,” it said in a memo Thursday to its 50,000 US employees and 1,500 dealers.

The note comes a week after anti-DEI activist Robby Starbuck started a social media campaign against the company, calling for customer boycotts because of its support for LGBTQ events and other initiatives. Toyota said at the time that the LGBTQ programs targeted were led by employee groups, not the company directly.

  • Tiefling IRL
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    fedilink
    253 months ago

    Proof that rainbow capitalism has always and will forever be about money. They don’t actually give a fuck about human rights

    • Skeezix
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      53 months ago

      Yup, same as sustainability capitalism and environmental capitalism.