He writes insane things in all caps that are divisive, instead of hopeful. His products are overpriced, flimsy, and deceptive, instead of cost effective, long lasting, and simple (this isn’t an ad, this is probably not a comparison they’d invite, but I’m happy to reword this if it feels like too strong a recommendation). He takes the worst parts of religion and distorts them to suit his purposes, instead of using just the best parts of various religions and other writers to try and find a universal message.