"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
Do you buy chocolate based on convenience over taste?
Price usually
Fair, I do remember eating a lot of Tesco Value chocolate back in the day