It’s easy to bullshit engagement, it’s tougher to bullshit click-through rates and sale conversion metrics. It will take time to identify patterns, but inevitably the data will begin to reflect the truth, that’s when advertisers will break and move their money to more successful (organic) platforms.
At least this is what happens in a sane world, as for our reality who knows.
Advertisers don’t need end users. They just need happy bosses willing to cover their salaries.
In that sense, the business marketing team and the Reddit “look at our bullshit numbers” team are on the same side of the field.
It’s easy to bullshit engagement, it’s tougher to bullshit click-through rates and sale conversion metrics. It will take time to identify patterns, but inevitably the data will begin to reflect the truth, that’s when advertisers will break and move their money to more successful (organic) platforms.
At least this is what happens in a sane world, as for our reality who knows.