That’s exactly it. When I was dirt poor, basically half of the people around me had a phone with a cracked screen, and a good amount of that also had batteries that didn’t last much at all. Not only was it a constant game of finding a public power outlet whenever you’d be out for a while, but even staying home, you couldn’t do much of anything that would drain your battery too hard. There was a thing at the time where some phones had batteries that kept turning off unless you hit them on the side until they worked again, but it was a while ago so maybe that was solved by manufacturers since.
It’s incredible now that I live in a middle class neighborhood, how literally every single phone is perfectly functional. It really does change everything.
Anyway, that kind of population would happily get a free TV with ads. Now whether it is the kind of population that those ads would be most effective on is another question, since they basically have zero spending power.
Tell me you’ve never lived in poverty without telling me you’ve never lived in poverty.
It’s the modern day…they have no bread
…then let them eat cake
That’s exactly it. When I was dirt poor, basically half of the people around me had a phone with a cracked screen, and a good amount of that also had batteries that didn’t last much at all. Not only was it a constant game of finding a public power outlet whenever you’d be out for a while, but even staying home, you couldn’t do much of anything that would drain your battery too hard. There was a thing at the time where some phones had batteries that kept turning off unless you hit them on the side until they worked again, but it was a while ago so maybe that was solved by manufacturers since.
It’s incredible now that I live in a middle class neighborhood, how literally every single phone is perfectly functional. It really does change everything.
Anyway, that kind of population would happily get a free TV with ads. Now whether it is the kind of population that those ads would be most effective on is another question, since they basically have zero spending power.