It seems to me that most moderates aren’t moderate because they’re passionately committed to a particular set of moderate policies—they’re moderate because they prioritize other qualities (like charisma, enthusiasm, or competence) over ideology. So the most effective way to win them isn’t by adopting a moderate ideology, but by demonstrating you have the non-ideological qualities they actually care about.
It seems to me that most moderates aren’t moderate because they’re passionately committed to a particular set of moderate policies—they’re moderate because they prioritize other qualities (like charisma, enthusiasm, or competence) over ideology. So the most effective way to win them isn’t by adopting a moderate ideology, but by demonstrating you have the non-ideological qualities they actually care about.