The intent is to provide owners with a sense of pride and accomplishment for unlocking different features.

As for cost, carmakers selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-driver salary on a daily basis, and we’ll be making constant adjustments to ensure that owners have challenges that are compelling, rewarding, and of course attainable via subscription.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Lemmy, our forums and across numerous social media outlets.

Automakers will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.