I think generally speaking these privacy articles fail to convince the majority of people that there’s a problem, which is crucial to be able to sell the solution.

I think the abortion part is the most relatable, but you’ll hear them say they’ve got nothing to hide. I believe getting access to that data and show people what data they have on them would be the most effective. It’s like saying to someone that has nothing to hide “oh yeah? Give me your phone and your documents, let me browse what’s on them”