I know of a multi-million dollar company that was about to launch a new marketing campaign. We are talking ads, dozens of trucks getting rewrapped, marketing materials, catalogs featuring the tagline; the whole nine. It would have been tens of thousands of dollars spent.

They used “loose” instead of “lose” in the tag. The error was caught by the CEO’s secretary without a degree.

It had gotten past upper management and the marketing department without being noticed.