Fairly substantial price increase. I will admit a major draw of this small truck was the affordability. I think some trims are up as much as $2k. Wonder what kind of effect this will have on demand and the order banks.

I mean, these trucks were on back order for a long time, which suggests that demand was way higher than supply. Yes, affordability was a major draw, but I’m not at all surprised at the price hikes here.

I’m hoping other manufacturers see this and come out with their own compact trucks. There are rumors Toyota is working on one, for instance.