I just want to nip this line of thought real quick. Policies and candidates matter, convincing voters about your positions all the time (not just during an election) matters, meeting voters where they are and having conversations matters.

Trump basically proved this.

Harris out raised Trump almost 2 to 1. Harris had an army of volunteers and the biggest ground operation in history. Trump improved his margins over 2020 anyway. Most importantly, Trump did better in states and counties where neither campaign was spending any resources, like New Jersey, or another really good example is Dade County which swung over 40 points in Trump’s favor since 2016, with neither party campaigning there.

A big reason was what Biden and Democrats did, not during the election, but in the three years before the election. They passed some moderate policies and utterly failed to sell those policies to voters as things that will help the average person. The average voter if asked what Biden did for them would give you a blank stare, and that’s on Biden and Democrats failing to 1) act boldly and 2) communicate their policy vision and how it helps people.

Meanwhile Republicans everyday beat on the drum of inflation and immigration and crime, whether or not those issues were real people felt like they were real. And most importantly people saw these messages, because Republicans are able to get in front of regular voters, to get into the national consciousness. Sometimes by going to spaces that aren’t blatantly right wing, but right wing friendly, like Rogan, sometimes just being loud and causing controversy that trickles into other spaces. When moderate spaces ridicule the latest right wing controversy, that also gets their message in front of regular people, who may not agree outright but will at least consider it. The average voter rolled their eyes at Trump saying immigrants are eating pets, but just by seeing the outrage gave some consideration to immigration and whether it’s a problem, including a cultural problem, and considered and thought about the Trump campaigns larger argument. And it cost Trump zero dollars to get a week or more of coverage about what he considers the problems with immigration just by making an outlandish claim.

Money is helpful, but it’s not even close to everything. We need Democrats with real liberal policies, getting in front of voters to explain what they mean to their lives, to talk about money in politics and corporate greed and wage stagnation and the transfer of wealth from the working class to the oligarchs, to talk about what is sure to be new epic levels of government corruption and incompetence that hurts real people. And Democrats need to do that everyday, not just in the months before an election, and need to do that in spaces where people are, not just on cable news.