Call me old-fashioned, but I don't understand why companies are so quick to throw away their entire brand heritage. Images of what seems like the new Jaguar EV have surfaced online just hours before the company officially launches the car, and merely days after its disastrous rebranding effort. The rebrand came after Jaguar cryptically announced
Jaguar appears to have lost its mind. Conflicting stories about whether this is a concept or their next release.
These are just concept car images, and the articel pretty much says that Jaguar are not going to make it.
These images are allegedly of the Jaguar Design Vision Concept – which means this car will never make it into production. It’s just a concept automobile designed to demonstrate what Jaguar’s ‘vision’ for its future cars are.
Jaguar’s boss says ‘we want to be bold and disruptive’ as its new electric car, which is expected to cost more than £100,000 when the production version hits the market, was unveiled at an event in Miami.
This is a nonsense burger of an article.
These are just concept car images, and the articel pretty much says that Jaguar are not going to make it.
As I said, conflicting reports
Source: https://news.sky.com/story/jaguar-boss-says-we-want-to-be-bold-and-disruptive-after-rebrand-backlash-as-new-electric-car-revealed-13265700
That car in the thumbnail will never pass EU regulations on front crumple zones. The wheels are too far in the front.
US might allow it tho
Hilarious since Jaguar was originally a British company