• @radix
    link
    English
    581 day ago

    The “unexpected” mixing of upper and lower case looks more like a shit explanation of wanting all the letters to be curvy, but the same size.

    • Phoenixz
      link
      fedilink
      English
      311 hours ago

      Ahhh, designers coming up with some stupid mistakewhich is then sold by the marketing department who just uses a lot of slick and fancy words to make it sound expensive

    • Zier
      link
      fedilink
      141 day ago

      This looks like an 80’s marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine “jaguar” brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!

      • AwkwardLookMonkeyPuppet
        link
        English
        5
        edit-2
        11 hours ago

        Jaguar was a high-end brand. They haven’t actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It’s a shame too, because they used to be beautiful and elegant cars.