Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • @andros_rexEnglish
    14•13 hours ago

    Manufacturers should have been made responsible for ensuring that there was a system in place for their packaging, decades ago. This isn’t a “vote with your dollars” thing - plastic is cheap and has no downsides to the megacorps, only to us and the environment.

    The plastic industry has been gaslighting us for decades, in a way that the cigarette industry must be kicking itself watching.

    • @[email protected]English
      4•13 hours ago

      There already is a system in place they are just being cheap.

      Every container coke comes in could be made of aluminum one of the most recyclable and reusable metals we have.

      • @[email protected]English
        2•5 hours ago

        Aluminum with a thin plastic liner. Only glass gets away without any use of plastics, and even they maybe not, as I haven’t seen any bottle caps without some sort of lining lately