Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • ms.laneEnglish
    2•12 hours ago

    They make quite a few other products.

    ie. Powerade (try working in the sun at 40+c for a few hours without some electrolyte water, you’d be as good as dead)

    I haven’t bought soft drink in years, but still end up buying products from Coca Cola.

    • @[email protected]English
      1•11 hours ago

      There are plenty of electrolyte drinks to choose from, at least where I live. Also, water with some juice and a little bit of salt works.