Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • @[email protected]English
    4•10 hours ago

    In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

    It’s reusable, not recyclable that is the pledge. While recyclable is good, reusable is better.

    Denmark doesn’t have any laws making it reusable only.

    • @myplacedkEnglish
      1•10 hours ago

      Ah yes, that is an important distinction. Although for now, I’d say recycling instead of trashing is a big improvement. Especially if the trash ends up in nature.