Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • @mightyfoolishEnglish
    1•2 months ago

    There was plastic in there this whole time? Thank you for that video. Very informative.

    Is it weird that I think drinks from an aluminum can taste better than their plastic bottle equivalent? Is the difference in my head?

    • @[email protected]English
      2•2 months ago

      I’m not scientist, but I wonder if the can feels cooler.

      Also, I definitely have been pavloved into thinking the sound of a can opening is refreshing.