Ford deepened a price war in the electric-vehicle industry on Monday by slashing the prices of its F-150 Lightning trucks, including a 17% cut for the base model, as it aims to boost its share of an EV market dominated by Tesla .

From the article:

The base Pro variant of Lightning now carries a suggested retail price of $49,995, compared with its prior price of $59,974, while the higher-end Platinum model will cost about 6.2% less, at $91,995.

  • @dynamojoeEnglish
    3•1 year ago

    I would have paid $50k this past January when I was looking for a new vehicle. When I was invited to order (in March) the Pro was “unavailable”, so was the XLT, and the cheapest trim level I could order was the Lariat at $78k…for delivery in six months.

    Edit: On second thought, as bitter as I am towards Ford for this (and I really want an EV Maverick), this price cut is a good thing for consumers not only for itself but also because it helps establish a lower baseline for the Cybertruck. Which I hope flops, because I want one for cheap.