Soon people discovered that Meta’s ghoulish posters had been among us for months, even years. There’s Liv, a “Proud black queer momma of 2 & truth-teller,” according to its Instagram profile. Add to that Brian, “everybody’s grandpa;” Jade, “your girl for all things hip-hop;” and Carter, a “relationship coach.” I’m sure there are more yet to be discovered.
All four of these posters have pages on both Facebook and Instagram with mirrored content and all four have post histories that go back to September 26, 2023. The accounts have the blue verified check marks and a label indicating that they’re an AI “managed by Meta.” Users can block them on Facebook, but not on Instagram. Users can also message them across all of Meta’s platforms, including WhatsApp.
how are advertisers ok with this?
Why wouldn’t they be? IG gets billions of eyeballs every month to put their camouflage ads in front of. They don’t care about much else.
Does it make them money?
If yes, then they’re ok with pretty much anything.
Does it make them money? Or is this a bubble?
No idea. If they want to waste their money on it it’s not my problem. I don’t participate in any social media that uses them.
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I already saw dishonest advertisers making fake ai profiles to promote their shit
On the short term it works.
On the long term, who’s going to check Facebook if it’s all ads and slop?
You say that, but then why do things like Tumblr and Reddit keep trying to ban the sex to appease advertisers?
That’s apples and oranges. They don’t want users with fetishes and gore. They can’t control those narratives. Some bot that they can control? That’s fine.
How does it make them money?
If an AI mentions their product, either by chance or deliberately, it can drive engagement and sales. These AI aren’t here just to be generic personalities or space fillers, they’re here to drive engagement and make money.
They’re the ones buying it.
Good question. I imagine it’s too niche to make much difference right now, but I can see this eventually being a reprise of the display ad industry shooting itself in the foot by doing nothing about click fraud.