I compared 22 identical climate-related posts on Threads vs Bluesky over the last 3 months, and the difference is shocking. Normalized engagement on Threads dropped nearly 2/3 + my following dropped, while Bluesky engagement held steady + following quadrupled. What’s driving this? Read on! 🧵 https://media.tenor.com/RUYwokMyZEMAAAAC/threads-or-bluesky-threads.gif?hh=400&ww=400