“[For] people who live in the country or in remote areas or minority groups or [who have] small businesses, that is a really good way for them to communicate and reach other people,” she says.

“It’s just not possible to set up an alternative at this point in time. So, to put it bluntly, we’re in a bit of deep shit, to be honest.”

No mention of Pixelfed, but I can understand why. Will it only be seen as an alternative once a critical mass of users move there? And can that happen if they don’t see it as an alternative? Chicken and egg. I’m trying out, but it’s a little vapid when everyone I know is on Instagram.