A year ago Ubisoft exec gave an interview where he said that the next leap in gaming industry should be fueled by gaming subscriptions, and that gamers should get comfortable playing by subscription as opposed to buying and owning game licenses.
He then proceeded to give an example on how players got comfortable switching from physical media and full ownership to digital licenses.
This caused a massive player backlash on the wave of protests against the migration from ownership to subscriptions (aka “You’ll own nothing and be happy”). Ubisoft has got a financial dent as sales and subscriptions dropped, and is now facing a problematic financial future.
That’s what happens with DRM and digital licensing, which was considered by the exec to have most players already onboard.
Here, he was talking about gaming subscriptions, i.e. paying a monthly fee to have access to a library of games. Once you stop paying, games become unavailable, and games outside the subscription are not available either. His idea is to make more gamers comfortable with the subscription model despite it taking away any possibility to play when you stop paying.
A year ago Ubisoft exec gave an interview where he said that the next leap in gaming industry should be fueled by gaming subscriptions, and that gamers should get comfortable playing by subscription as opposed to buying and owning game licenses.
He then proceeded to give an example on how players got comfortable switching from physical media and full ownership to digital licenses.
https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games
This caused a massive player backlash on the wave of protests against the migration from ownership to subscriptions (aka “You’ll own nothing and be happy”). Ubisoft has got a financial dent as sales and subscriptions dropped, and is now facing a problematic financial future.
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Steam doesn’t do that. Some games on Steam do, but it’s the games deciding to do that, not Steam.
There are many games on Steam that are DRM free and can be played offline and without Steam running or being installed at all.
That’s what happens with DRM and digital licensing, which was considered by the exec to have most players already onboard.
Here, he was talking about gaming subscriptions, i.e. paying a monthly fee to have access to a library of games. Once you stop paying, games become unavailable, and games outside the subscription are not available either. His idea is to make more gamers comfortable with the subscription model despite it taking away any possibility to play when you stop paying.