Here’s the Meta formula:

  • Put a Trump friend on your board (Ultimate Fighting Championship CEO Dana White).
  • Promote a prominent Republican as your chief global affairs officer (Joel Kaplan, succeeding liberal-friendly Nick Clegg, president of global affairs).
  • Align your philosophy with Trump’s on a big-ticket public issue (free speech over fact-checking).
  • Announce your philosophical change on Fox News, hoping Trump is watching. In this case, he was. “Meta, Facebook, I think they’ve come a long way,” Trump said at a Mar-a-Lago news conference, adding of Kaplan’s appearance on the “Fox and Friends” curvy couch: “The man was very impressive.”
  • Take a big public stand on a favorite issue for Trump and MAGA (rolling back DEI programs).
  • Amplify that stand in an interview with Fox News Digital. (Kaplan again!)
  • Go on Joe Rogan’s podcast and blast President Biden for censorship.