This data is courtesy of Dan Shapiro.

As there are only so many people and hours in the day, the market for human attention is finite. Hollywood is spending more money to make TV and movies, but its market share is declining. People, especially younger people, are far more likely to watch videos on the internet made by small creators. Needless to say, the small content creators’ costs are vastly cheaper. AI is rapidly making them cheaper still.

And it’s not just that small creators using AI-generation will displace Hollywood’s existing efforts; they are likely to create new artforms that will displace the old screen/broadcast formats of TV shows & movies too. AI-gen artforms, as yet uninvented, may be real-time rendered, personalized for individuals, hyper-niche, etc, etc

This is all part of a surprising trend with AI, its tendency towards decentralization. Some dommerist nightmares see all powerful corporations in the future, but as with open-source AI & robotics equalling the Big Tech efforts, the trend seems more for AI’s power to be dispersed.

  • @Grimy
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    13 days ago

    In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. From Q4 2023 to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion. (from wiki)

    Pretty sure youtube is doing fine.

    • @shalafi
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      23 days ago

      Revenue means nada. Show me profits. Oh, and YouTube lost billions and billions taking over the online video space, for a decade+.

      • @Grimy
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        2 days ago

        Bro, we are talking about 50 thousand million here. Do you seriously think yourube comes even close to that in terms of running cost? The employees salaries and server costs would have to be more then it’s revenue for it to be running at a lost.

        They don’t publish their running costs so we can’t know but it’s silly to think it’s more then 50 billion.