If: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Is represented as: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:

H-A-R-D-W-O-R-K 8+1+18+4+23+15+18+11 = 98%

and,

K-N-O-W-L-E-D-G-E 11+14+15+23+12+5+4+7+5 = 96%

But,

A-T-T-I-T-U-D-E 1+20+20+9+20+21+4+5 = 100%

And,

B-U-L-L-S-H-I-T 2+21+12+12+19+8+9+20 = 103%

AND, look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G 1+19+19+11+9+19+19+9+14+7 = 127%

So, one can then conclude with mathematical certainty that while Hard Work and Knowledge will get you close, and Attitude will get you there, Bullshit and Ass Kissing will put you over the top.