Maybe there’s some advantage even because for the ones I’ve used a lot i know at a glance which part of steam they’re in, which wouldn’t be as easy if the only difference was the text. And each part of steam is usually internally consistent, at least mostly.
I have never noticed this. Shows how the average consumer doesn’t really care about consistent design languages.
Given Valve’s history of taking play testing really seriously, I wonder if this is something they’ve realized through user testing?
Maybe there’s some advantage even because for the ones I’ve used a lot i know at a glance which part of steam they’re in, which wouldn’t be as easy if the only difference was the text. And each part of steam is usually internally consistent, at least mostly.