Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed “surveillance pricing.”

According to a new FTC report, retailers are hiring “intermediary firms” to algorithmically tweak and target their prices.

“Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product,” the FTC says.

    • sunzu2
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      fedilink
      23 hours ago

      That’s good direct action but let’s not pretend like it does more than it really does.

      But yeah solid action IMHO

      • @[email protected]
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        fedilink
        English
        12 hours ago

        From affordable municipal internet that’s treated like a utility in my jurisdiction.

        Just kidding, sometimes I say the craziest things.