Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed “surveillance pricing.”

According to a new FTC report, retailers are hiring “intermediary firms” to algorithmically tweak and target their prices.

“Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product,” the FTC says.

  • @[email protected]
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    9 hours ago

    Companies like Amazon been doing this for a long time. Yes, it’s discriminatory. No one has done anything about it. And they probably won’t for at least another 4 years.

    • @[email protected]
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      115 hours ago

      4 years

      If we’re lucky. And even if we have another president and that president is a Democrat and even if that president has a Democrat super majority in the House and Senate, I am not convinced that they will prioritize breaking up monopolies.

      • sunzu2
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        43 hours ago

        Correct, DNC is there to ensure that Democrats never do anything too much to hurt the owner class.

        • @[email protected]
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          21 hour ago

          100%

          They only take action to punch down any potential actual left-leaning candidates, ensuring no progressive representation ever gathers power stations.