People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • @affiliateEnglish
    1•4 hours ago

    i think that’s fair point. language does work both ways, and i am certainly not in the majority with this opinion. but what bothers me is that it feels like they’re changing the definition of the word and piggybacking off of its old meaning. i know this kind of thing isn’t all that uncommon, but it still rubs me the wrong way.