For me, it’s a few things.
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A way to burn time that doesn’t feel like a digital sugar rush.
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Support, camaraderie, and kindness, primarily from /r/stopdrinking.
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Niche stuff, like ideas for local hiking and backpacking trips, propaganda posters, and kayaking info.
Well, the first thing I’d wanna replicate is just the sort of “town square” area. More or less free form discussion places, something like AskReddit or IAMA or just something that encourages people to ask questions and talk together. Everything else tends to fall out from there, in my experience.