• AJMaxwell
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      2613 days ago

      What do you mean, it won a ribbon like 100 years ago

      • @chiliedogg
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        412 days ago

        That’s not quite accurate.

        There used to be a large textile industry in Mikwaukee. In textiles manufacture, there’s always some level of waste between defective products, remnant cut-offs, etc. There were still used for some of these remnants. Some could be recycled into pulp and dyed a darker color. Some was used for stuffing, some as fire fuel, etc.

        But ribbons were hard to deal with. The material didn’t recycle well into other fabric, take well to dying, soften enough to use as filler, or burn clean enough to be used as fill.

        Then a factory manager named HR Pabst came up with an idea. He’d render it to a pulp, dry it, and use that as a filter to remove the odor from aged horse urine, and that’s how we got PBR.

        • @[email protected]
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          fedilink
          1913 days ago

          Pabst is a metaphor for the USA: started off as a small brewery founded by immigrants, eventually grew to be a large, successful company, then was slowly run into the ground by a bunch of businessmen who knew nothing about making good beer. Eventually sold to a private equity firm who will milk the last few dollars out the brand name.

          • @jaybone
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            213 days ago

            For a while there it was cool among hipsters. But I guess they’re not around anymore either.

              • @jaybone
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                112 days ago

                But everyone drinks IPAs now 🤷