The European Medicines Agency (EMA), which is the regulator for vaccines and medicine in the European Union (EU), has stopped using the social media platform X. The website is owned by Elon Musk, who is an important ally of the newly elected United States president Donald Trump. The EMA, whose headquarters are based in Amsterdam, is currently the only EU organization to leave the platform.
Well, to keep profile on Bluesky they essentially keept the same social media presence guy and just tell him to switch. To add to it Mastodon, they suddenly need to extend infrastructure to add a server, need to have someone manage that server and on top of that make that social media presence guy also take care of posting there. If they even have that guy and it’s not simply something Monica from HR is doing.
And all that for what, maybe 500k people using it? Accounting for people not hearing about it, not being in EU, not caring about it etc. etc.
For comparision, Bluesky has 3 times Mastodon’s users and it’s growing quicker than Mastodon, being seen as viable alternative to twitter/x.
According to fedidb, the fediverse has 1.3 million mau.
Hiring one extra person, for an agency that covers hundreds of millions of people? I’m gonna go out there and say yes, that is reasonable to expect. Sure, uptake is low now, but network effect is responsible for that, now when people are moving from Twitter is the exact time to encourage people to change to something better.
The European Commission has its head on straight, that they are being a first mover on Mastodon, because putting critical communication infrastructure in the hands of a private company is silly long term.
I’m not doubting your reasoning as to why this agency hasn’t bothered, but it’s not convincing that it’s reasonable.