Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • @essteeyou
    link
    English
    78 hours ago

    Yep, what else could you call it? It’s not a hatchback, a sedan, a convertible, a sports car, etc.

    • @grue
      link
      English
      17
      edit-2
      7 hours ago

      It’s an Ute (as the Australians et al. call it), like the old El Camino etc.

      Real pickups have body-on-frame construction with cabs and beds bolted onto the chassis separately, so that the bed can be removed and replaced with a specialized/custom one if necessary.

    • Optional
      link
      English
      218 hours ago

      An enormous mistake?

      • @grue
        link
        English
        77 hours ago

        Hatchbacks can fold down the rear seats to extend the cargo area. The Cybertruck fails even at that.

      • @saltesc
        link
        English
        28 hours ago

        Yeah. A wagon.