Cloudflare, the leading connectivity cloud company behind which 20% of the Internet’s traffic sits, launched a one-click Content Credentials system to track image authenticity across the internet and preserve accurate creator attribution.

This is a massive deal and a huge win for the Content Authenticity Initiative (CAI), which Cloudflare has also joined. Content Credentials, based on the Coalition for Content Provenance and Authenticity (C2PA), allow publishers, creators, and regular web users to trace the origin of the media they view. It also ensures that creators can be accurately and consistently credited for their work.